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Strategic Brand Management: Building, Measuring, and Managing Brand Equity By Kebin Lane Keller

By: Material type: TextTextPublication details: Pearson Education International 2008Description: xxi, 692 pages, 26 cmISBN:
  • 978-981-0697-40-2
DDC classification:
  • 658.8 K28 2008 Third edition
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books NORSU Dumaguete (Main Campus) Circulation Section Circ 658.8 K28 2008 (Browse shelf(Opens below)) Available NORSU000024939

Includes epilogue, credits, and index.

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