Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Keller, Kevin Lane
Strategic Brand Management: Building, Measuring, and Managing Brand Equity By Kebin Lane Keller - Pearson Education International 2008 - xxi, 692 pages, 26 cm.
Includes epilogue, credits, and index.
978-981-0697-40-2
658.8 K28 2008
Strategic Brand Management: Building, Measuring, and Managing Brand Equity By Kebin Lane Keller - Pearson Education International 2008 - xxi, 692 pages, 26 cm.
Includes epilogue, credits, and index.
978-981-0697-40-2
658.8 K28 2008