Arens, William F. <br/><br/>
Advertising 

 -  McGraw-Hill Companies, Inc.  2012 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>978-0-07-802891-5 
<br/><br/><label>Dewey Class. No.: </label>659.1 AR3 2012