Stowe Shoemaker and Margaret Shaw <br/><br/>
Marketing Essentials in Hospitality and Tourism: FOUNDATIONS AND PRACTICES 

 -  Pearson Prentice Hall  2008 
<br/><br/> Includes Glossary, Name Index and Subject Index 
<br/><br/><label>ISBN: </label>978-0-13-170827-3 
<br/><br/><label>Dewey Class. No.: </label>647.94068 Sh7 2008