George E. Belch, Michael A. Belch <br/><br/>
Advertising and  promotion an integrated marketing communications perspective 

 - c.1 
 - New York  MCGraw-hill education  2021 
 -  c.1 .
<br/><br/><label>ISBN: </label>9781260570991 
<br/><br/><label>Dewey Class. No.: </label>Cir.659.1/Be35a/2021/c.1  / 5405