J. Craig Andrew, Terence A. Shimp <br/><br/>
Advertising & promotion :an integrated marketing communications persfective 

 - c.1 
 - Boston  Cengage learning  2018 
 -  c.1 .
<br/><br/><label>ISBN: </label>9781337282659 
<br/><br/><label>Dewey Class. No.: </label>Cir.659.1/B2a/2018/c.1  / 4293