Adobe Analytics /
Adobe Analytics for dummies
by Eric Matisoff and David Karlins.
- xii, 385 pages : illustrations ; 24 cm.
- For dummies .
Includes index. "Learning made easy"--Cover. "Explore visualization and data fundamentals, Analyze consumer behavior on your digital properties, Apply calculated metrics to advance your analysis"--Cover.
9781119446088 1119446082
2019932875
Web usage mining. Internet marketing--Data processing. Business planning--Data processing.