Matisoff, Eric,

Adobe Analytics / Adobe Analytics for dummies by Eric Matisoff and David Karlins. - xii, 385 pages : illustrations ; 24 cm. - For dummies .

Includes index. "Learning made easy"--Cover. "Explore visualization and data fundamentals, Analyze consumer behavior on your digital properties, Apply calculated metrics to advance your analysis"--Cover.

9781119446088 1119446082

2019932875


Web usage mining.
Internet marketing--Data processing.
Business planning--Data processing.

QA76.9.D343 / M394 2019

658/.05