Makens, James C. <br/><br/>
The Marketing Plan Workbook 
by James C. Makens 
 - New Jersey  Prentice-Hall, Inc.  1985 
 - xvi, 223 pages ;  27 cm. 
<br/><br/><label>ISBN: </label>0-13-558065-X 
<br/><br/><label>Dewey Class. No.: </label>R/658.802/M28