00353nam a2200133Ia 4500008004100000020001800041040002500059082001600084100002000100245003100120250001600151260004200167300001000209240301s9999    xx            000 0 und d  a9781473997998  aNORSU-BaycNORSU-Bay  a659.2 In821  aHackley, Chris  0aAdvertising and Promotion   a4th Edition  aLondonbSAGE Publications, Inc.c2018  a384p.