Perreault, William D.; et al.  <br/><br/>
Essentials of marketing: a marketing strategy planning approach 16e  

 - 16th Edition 
 - New York   McGraw-Hill Education   2019 
 - 736p. 
<br/><br/><label>ISBN: </label>9781260092127 
<br/><br/><label>Dewey Class. No.: </label>658.8 P455