Kerin, Roger; et al.  <br/><br/>
Marketing 14th Edition  

 - 14th Edition 
 - New York   McGraw-Hill Education   2019 
 - 734p. 
<br/><br/><label>ISBN: </label>9781260092110 
<br/><br/><label>Dewey Class. No.: </label>658.8 K39