00470nam a2200169Ia 4500003000600000005001700006008004100023020001800064040002500082082001400107100002300121245003800144250001200182260005700194300002900251500002000280NORSU20240710061141.0240215s9999    xx            000 0 und d  a0-675-20088-1  aNORSU-DumcNORSU-Dum  a659.1/R87  aRunyon, Kenneth E. 0aAdvertisingcby Kenneth E. Runyon  a2nd ed.  bCharles E. Merill Publishing Companyc1984aColumbus  axiii, 702 pages; 285 cm.  aIncludes index.