Runyon, Kenneth E. <br/><br/>
Advertising 
by Kenneth E. Runyon 
 - 2nd ed. 
 - Columbus  Charles E. Merill Publishing Company  1984 
 - xiii, 702 pages; 285 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-675-20088-1 
<br/><br/><label>Dewey Class. No.: </label>659.1/R87