O'Keefe , Steve <br/><br/>
Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services 
By Steve O'Keefe 
 - New York  John Wiley & Sons, Inc.  1997 
 - xiii, 401 pages, 24 cm. 
<br/><br/> Includes appendix and index. 
<br/><br/><label>ISBN: </label>0-471-16175-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet (Computer network) in publicity.<br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>659.0284567 1997