Cateora, Philip <br/><br/>
International Marketing 
by Philip Cateora 
 - Boston  John Wiley & Sons, Inc.  1999 
 - xxv, 721 pages; 28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-256-25982-8 
<br/><br/><label>Dewey Class. No.: </label>658.842/C28/1999