Cateora, Philip R. <br/><br/>
International Marketing 
by Philip R. Cateora 
 - New York  McGraw-Hill Companies, Inc.  2005 
 - xiii, 697 pages; 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-07-283371-8 
<br/><br/><label>Dewey Class. No.: </label>658.84/C28/2005