00464nam a2200169Ia 4500003000600000005001700006008004100023020001800064040002500082082002000107100001400127245005000141250001200191260004400203300002700247500002000274NORSU20240710011236.0240215s9999    xx            000 0 und d  a0-471-41235-X  aNORSU-DumcNORSU-Dum  a658.83/K96/2002  aKumar, V. 0aEssentials of Marketing Researchcby V. Kumar  a2nd ed.  bJohn Wiley & Sons, Inc.c2002aNew York  axix, 553 pages; 26 cm.  aIncludes index.