Kumar, V. <br/><br/>
Essentials of Marketing Research 
by V. Kumar 
 - 2nd ed. 
 - New York  John Wiley & Sons, Inc.  2002 
 - xix, 553 pages; 26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-471-41235-X 
<br/><br/><label>Dewey Class. No.: </label>658.83/K96/2002