Burns, Alvin C. <br/><br/>
Marketing Research 
by Alvin C. Burns 
 - 3rd ed. 
 - New Jersey  Pearson Education Asia Pte Ltd.  2000 
 - xxi, 699 pages; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>981-4058-78-5 
<br/><br/><label>Dewey Class. No.: </label>658.82/B93/2000