Swayne, Linda <br/><br/>
Selected Cases in Strategic Marketing for the University of Phoenix 
by Linda  Swayne 
 - New Jersey  Prentice-Hall, Inc.  1989 
 - x, 728 pages; 25 cm. 
<br/><br/><label>ISBN: </label>0-536-57985-7 
<br/><br/><label>Dewey Class. No.: </label>658.802/Se4