McCathy, E. Jerome <br/><br/>
Basic Marketing: A Managerial Approach 
by E. Jerome McCathy 
 - 4th ed. 
 - Homewood, Illinois  Richard D. Irwin, Inc.  1971 
 - xix, 884 pages; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Dewey Class. No.: </label>658.8/M12