Kotler, Philip <br/><br/>
Marketing Management 
by Philip Kotler 
 - 11th ed. 
 - New Jersey  Pearson Education International  2003 
 - xxix, 836 pages; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-13-0497150 
<br/><br/><label>Dewey Class. No.: </label>658.8/K84m/2003