Kotler, Philip <br/><br/>
Marketing Management 
by Philip Kotler 
 - 13th ed. 
 - Jurong, Singapore  Pearson Education South Asia Pte Ltd.  2009 
 - 816 pages; 25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>978-981-06-9886-7 
<br/><br/><label>Dewey Class. No.: </label>658.8/K84/c2/2009