Kotler, Philip & Armstrong, Gary <br/><br/>
Principles of Marketing 
By Philip Kotler & Gary Armstrong 
 -  Prentice-Hall, Inc.  2008 
 - xxxiv, multiple pages, 26 cm. 
<br/><br/> Includes appendixes, bibliographic references, glossary, credits, and index. 
<br/><br/><label>ISBN: </label>978-981-0698-59-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 K84 2008