Keller, Kevin Lane <br/><br/>
Strategic Brand Management: Building, Measuring, and Managing Brand Equity 
By Kebin Lane Keller 
 -  Pearson Education International  2008 
 - xxi, 692 pages, 26 cm. 
<br/><br/> Includes epilogue, credits, and index. 
<br/><br/><label>ISBN: </label>978-981-0697-40-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 K28 2008