Evans, Joel R. & Berman, Barry <br/><br/>
Marketing 
By Joel R. Eevans & Barry Berman 
 -  Macmillan Publishing Company  1990 
 - xxix, 889 pages, 26 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>0-02-334401-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 Ev1 C8