Doyle, Peter <br/><br/>
Marketing Management and Strategy 
By Peter Doyle 
 - Harlow, England  Pearson Education Limited  2002 
 - xviii, 446 pages, 25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-273-65150-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 D77 2002