Boone, Louis E., Kurtz, Divid L. & Beckman, M. Dale <br/><br/>
Foundations of Marketing 
By Louis E. Boone, David L. Kurtz & M. Dale Beckman 
 - Toronto, Ontario  Holt, Rinehart and Winston of Canada Limited  1979 
 - xii, multiple pages, 24 cm. 
<br/><br/> Includes appendix, glossary, acknowledgements, and index. 
<br/><br/><label>ISBN: </label>0-03-920074-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 B64 C2