@book{21926,
	author = {Boone, Louis E., Kurtz, Divid L. & Beckman, M. Dale},
	title = {Foundations of Marketing},
	publisher = {Holt, Rinehart and Winston of Canada Limited},
	year = {1979},
	address = {Toronto, Ontario},
	note = {Includes appendix, glossary, acknowledgements, and index.}
}