Bateson, John E.G. <br/><br/>
Managing Services Marketing: Text and Readings 
By John E.G. Bateson 
 - Forth Worth  The Dryden Press  1992 
 - xiv, 594 pages, 23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-03-054164-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing-Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 B32