Kotler, Philip, Bower, John & Makens, James <br/><br/>
Marketing for Hospitality and Tourism 
By Philip Kotler, John Bower & James Makens 
 - Upper Saddle River  Prentice Hall International 
 - xv, 704  pages, 26 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>978-0-13-395625-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry-Marketing.<br/>Tourist trade-Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.9468 K84