00297nam a2200109Ia 4500008004100000022001800041040002500059082001200084100001900096245002800115260004400143240215s9999 xx 000 0 und d a971-584-291-9 aNORSU-DumcNORSU-Dum a381/K84 aKotter, Philip 0aPrinciples of Marketing bPrentice Hall International, Inc.c1996