Kotler, Philip & Armstrong, Gary <br/><br/>
Marketing: An Introduction 
By Philip Kotler & Gary Armstrong 
 - Fourth Edition 
 - New Jersey  Prentice Hall  1997 
 - xxix,  694 pages, 25 cm. 
<br/><br/> includes appendix, acknowledgement & index 
<br/><br/><label>ISBN: </label>0-13-263120-2 
<br/><br/><label>Dewey Class. No.: </label>380.1 K84