Rogers, Everett M. & Shoemaker, Floyd F. <br/><br/>
Communication of Innovations: A Cross-Cultural Approach 
By Everett M. Rogers & F. Floyd Shoemaker 
 - Second Edition 
 - New York  The Free Press  1971 
 - xix, 476 pages, 24 cm. 
<br/><br/> include bibliographic references and index 
<br/><br/><label>Dewey Class. No.: </label>303.4/R63/1971