William F. Arens <br/><br/>
Advertising 

 - Tenth 
 - Boston  McGraw Hill  2006 
 - xl. 614 pages; IN26; 28cm. 
<br/><br/> includes index. 
<br/><br/><label>ISBN: </label>0-07-296472-3 
<br/><br/><label>Dewey Class. No.: </label>659.1/Ar3/C7