Dwyer,  Robert F. <br/><br/>
Business Marketing 
by  Robert  F. Dwyer 
 - 3rd ed. 
 - Boston   Mc Graw Hill  2006 
 - xxix, 683 pages; 25 cm. 
<br/><br/> includes glossary, endnotes and index  
<br/><br/><label>ISBN: </label>007-124438-7 
<br/><br/><label>Dewey Class. No.: </label>381/D97/c2/2006