Kotler, Philip  <br/><br/>
Marketing for Hospitality and tourism 
by Philip Kotler 
 - 4th ed. 
 - Upper Saddle River   Pearson  2006 
 - xxiv, 932 pages; 25 cm. 
<br/><br/> includes glossary and index  
<br/><br/><label>ISBN: </label>0-13-201773-3 
<br/><br/><label>Dewey Class. No.: </label>338.47910688/K84/c1