00341nam a2200109Ia 4500008004100000022001800041040002500059082002400084100001900108245007400127260003000201240215s9999 xx 000 0 und d a0-13-261363-8 aNORSU-DumcNORSU-Dum aGR/658.848/K84/1997 aKotler, Philip 0aMarketing Management: Analysis, Planning, Implementation, and Control bPrentice-Hall, Inc.c1997