Kotler, Philip <br/><br/>
Marketing Management: Analysis, Planning, Implementation, and Control 

 -  Prentice-Hall, Inc.  1997 
<br/><br/><label>ISSN: </label>0-13-261363-8 
<br/><br/><label>Dewey Class. No.: </label>GR/658.848/K84/1997