Advertising and promotion an integrated marketing communications perspective (Record no. 49367)

MARC details
000 -LEADER
fixed length control field 00546nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NORSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240801035733.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240730s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260570991
040 ## - CATALOGING SOURCE
Original cataloging agency NORSU-Gui
Transcribing agency NORSU-Gui
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Cir.659.1/Be35a/2021/c.1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 5405
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name George E. Belch, Michael A. Belch
245 #0 - TITLE STATEMENT
Title Advertising and promotion an integrated marketing communications perspective
250 ## - EDITION STATEMENT
Edition statement c.1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. MCGraw-hill education
Date of publication, distribution, etc. 2021
490 ## - SERIES STATEMENT
Volume/sequential designation c.1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification     NORSU Guihulngan NORSU Guihulngan Circulation Section 07/30/2024   Cir.659.1/Be35a/2021/c.1 07/30/2024 07/30/2024 Books

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