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Advertising & promotion :an integrated marketing communications persfective

J. Craig Andrew, Terence A. Shimp

Advertising & promotion :an integrated marketing communications persfective - c.1 - Boston Cengage learning 2018 - c.1 .

ISBN: 9781337282659

Dewey Class. No.: Cir.659.1/B2a/2018/c.1 / 4293

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