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Marketing Management and Strategy

Doyle, Peter

Marketing Management and Strategy By Peter Doyle - Harlow, England Pearson Education Limited 2002 - xviii, 446 pages, 25 cm.

Includes index

ISBN: 0-273-65150-1

Subjects--Topical Terms:
Marketing
Marketing-Management.

Dewey Class. No.: 658.8 D77 2002

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