Marketing for Hospitality and Tourism
Kotler, Philip, Bower, John & Makens, James
Marketing for Hospitality and Tourism By Philip Kotler, John Bower & James Makens - Upper Saddle River Prentice Hall International - xv, 704 pages, 26 cm.
Includes index
978-0-13-395625-2
Hospitality industry-Marketing.
Tourist trade-Marketing.
647.9468 K84
Marketing for Hospitality and Tourism By Philip Kotler, John Bower & James Makens - Upper Saddle River Prentice Hall International - xv, 704 pages, 26 cm.
Includes index
978-0-13-395625-2
Hospitality industry-Marketing.
Tourist trade-Marketing.
647.9468 K84